News Release

Safeguard/Deluxe Named 2019 Counselor Top 40 Distributor

CHICAGO, IL – The Advertising Specialty Institute® (ASI), which serves a network of 23,500 suppliers, distributors and decorators in the $24.7 billion promotional products industry, recently announced Safeguard/Deluxe was honored at number 16 on the 2019 Counselor® magazine Top 40 distributors list, with 2018 sales of $126.5 million.

Held in July, winners of the annual Counselor Awards were celebrated at an exclusive ceremony at the ASI Show® in Chicago, representing the brightest talent among distributors and suppliers in the industry.

The annual ranking identifies the largest distributor firms in the industry, based on 2018 revenue. This is the sixth consecutive year that Safeguard/Deluxe has made the Top 40 list, moving up two spots from last year’s ranking. In fact, Safeguard/Deluxe has moved up on the list each year since its debut at number 34 in 2013. The rankings are included in the 2019 State of the Industry report from Counselor magazine, available online and in print.

“Safeguard/Deluxe is committed to supporting a wide range of customers with best-in-class products and services, and having this type of industry recognition helps strengthen our standing as a Trusted, Tech-Enabled Solutions Company™, said Safeguard President J.J. Sorrenti. “Over the past six years, our rise in these rankings is something we take great pride in and is a reflection of the dedication of our distributors across North Ame.”

“The acclaimed Counselor awards celebrate the ingenuity, creativity, boldness, leadership and success exemplified by the hardworking companies and individuals who are consistently moving this industry forward, said Timothy M. Andrews, ASI president and CEO. “ASI is thrilled to showcase their contributions.”

Click here for stories and videos on the 2019 award recipients and ASI's Facebook page for photos and videos from the ceremony.

For the complete Counselor Top 40 Distributors rankings, click here.

For more than 60 years, Safeguard, through its network of distributors, has been providing the products, services and expertise needed by business owners to help their businesses grow. Through innovation, dedication and a commitment to quality and integrity, Safeguard has transformed itself from a small check printing business to a fully diversified business solutions enterprise. To learn more about Safeguard, please visit, or follow us on Twitter at

About Deluxe Corporation
Deluxe is a Trusted, Tech-Enabled Solutions Company™, serving enterprises, small businesses and financial institutions, offering a range of solutions to help customers manage and grow their businesses. Approximately 4.8 million small business customers access Deluxe's wide range of products and services, including incorporation services, logo design, website development and hosting, email marketing, social media, search engine optimization, payroll services along with customized checks and forms. For our approximately 4,600 financial institution customers, Deluxe offers industry-leading programs in data analytics, customer acquisition and treasury management solutions, including fraud prevention and profitability as well as checks. Deluxe is also a leading provider of checks and accessories sold directly to consumers. For more information, visit us at, or

About ASI
The Advertising Specialty Institute (ASI) serves a network of 23,500 suppliers, distributors and decorators in the $24.7 billion promotional products industry.