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Consultant's Corner


The owner of a local hairstyling salon had a reliable clientele and was doing well enough, but — like any business owner – he wanted to realize his full potential. He knew that meant attracting new customers and maintaining existing ones, but he wasn’t quite sure how to do it.

So he called his Safeguard consultant, who recommended an Every Door Direct Mail (EDDM) campaign. EDDM lets a business reach customers and prospects in nearby neighborhoods with high-quality color postcards from Safeguard delivered by a Postal Service letter carrier to every household on the route.

Over the past year, six thousand EDDM postcards a month were delivered to neighborhoods within five miles of the salon, providing coupons for specials and introductory offers. On average, 202 coupons were redeemed each month, leading to a substantial increase in business and profit. Are you open to more sales opportunities in your neighborhood? Contact your Safeguard consultant today to learn more about Every Door Direct Mail.

 


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