The owner of a local hairstyling salon had a reliable clientele and was doing well enough, but — like any business owner – he wanted to realize his full potential. He knew that meant attracting new customers and maintaining existing ones, but he wasn’t quite sure how to do it.

Marketing works hard all year driving sales, furthering customer relationships, boosting reputations and leading to organizational growth. But marketing is called on to work especially hard during the final “golden quarter” of each year — the busy holiday season.