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Winchel Story

Winchel builds loyalty; grows off-season business.

Winchel Heating and Air Conditioning has served residents in the hottest southern states for two decades. Recent rapid growth necessitated hiring more technicians to respond to customers' needs more quickly.

To offset the increase in overhead, Winchel increased service offerings to keep technicians busy year round. Since more of their business focused on keeping customers cool in the summer, Winchel upgraded their winter service checkup program and added regular radon and carbon monoxide testing.

build customer loyalty marketing kit

After talking about needs, goals and budgets, Winchel's Safeguard consultant put together a Customer Loyalty Marketing Kit that included:

  • An Email Campaign to reach customers at key times — like season changes, furnace tune-up due date and equipment upgrade needs.
  • Full-Color Brochures that communicated benefits of regular check-ups, plus introduced their automated climate control systems with smart technology.
  • Call for Service Labels to be applied by technicians to central air units and furnaces — printed with an emergency hotline number.
Choose Your Marketing Kit

After one seasonal cycle, Winchel's sales numbers started climbing, especially as the winter temperatures started dropping. Customers appreciated regular reminders and the added comfort from year-round automated climate control. Winchel is also receiving more unsolicited referrals from satisfied customers than ever before. Thanks, in part, to their Safeguard consultant's smart recommendation of a Customer Loyalty Marketing Kit.

Marketing Fact: Existing customers are 50% more likely to try new products than new customers.

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Email Campaign

Work with your consultant to create the custom product mix that's right for your business.

Communicate important time-sensitive messages to your customer base

Qty: 15,000

Other product quantities and configurations are available. Ask your consultant.

Full-color Brochures

Work with your consultant to create the custom product mix that's right for your business.

Full-color, tri-fold brochure, printed 2 sides on 100# gloss text

Size: 8 ½" x 11"

Qty: 1,000

Other product quantities and configurations are available. Ask your consultant.

Call for Service Labels

Work with your consultant to create the custom product mix that's right for your business.

Silver poly label with black imprint

Size: 3" x 3"

Qty: 250

Other product quantities and configurations are available. Ask your consultant.

The story, names, characters, and incidents portrayed in this work are fictitious and are provided to illustrate typical relationships between Safeguard consultants and customers. No identification with actual persons, places, and results is intended or should be inferred. Your experience may vary.