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Graton Technologies Story

Graton attracts more visitors at national trade show.

Graton Technologies is a fast-growth, high-tech firm that develops sophisticated, end-to-end tracking systems and software to take the complexity — and cost — out of shipping, receiving and warehousing. From their inception, Graton Technologies had participated in national trade events, but never quite cracked the code on getting the kind of booth visits from attendees as their competitors. At least until Graton's Event Marketing Manager began working with a local Safeguard consultant.

event marketing kit

After a couple of meetings, the consultant recommended an Event Marketing Kit that included:

  • A Postcard Mailing to high-value prospects inviting them to stop by Graton's trade show booth to pick up two nice gifts.
  • A high-quality, Graton-branded Tumbler to give as a thank you for visiting.
  • Full-Color Presentation Folders to hold sales materials and brochures attendees would acquire during their visit.
  • Men's and Women's high-quality Apparel — comfortable and professional Team Shirts with the Graton Technologies logo.
Choose Your Marketing Kit   

The old adage "nothing attracts a crowd like a crowd" held true for Graton Technologies. Graton had nearly 20% more visitors to their booth than in previous events. Best of all, after the show, the sales staff reported having an easier time getting appointments with decision makers.

Marketing Fact: Companies spending more money on pre-show promotions attract a higher percentage of their target audience to their trade show booths.

Journal of Marketing: Vol. 61 (10/97), 55-64.

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See how your peers use the Safeguard Advantage, including a value-priced custom mix of products, to achieve their goals.

Postcard Mailing

Work with your consultant to create the custom product mix that's right for your business.

Full-color postcards printed on 16-pt. cover stock with UV coating (postage not included)

Size: 5.5" x 8.5"

Qty: 2,000

Other product quantities and configurations are available. Ask your consultant.

Jewel Tumblers

Work with your consultant to create the custom product mix that's right for your business.

Durable drinkware with matching lid and straw, six jewel-toned color choices and customized with silkscreened imprint

Size: 16 oz.

Qty: 250

Other product quantities and configurations are available. Ask your consultant.

Full-Color Presentation Folders

Work with your consultant to create the custom product mix that's right for your business.

Classic folder with 4" pockets, 4-color printing one side on 12-pt. gloss paper

Size: 9" x 12"

Qty: 250

Other product quantities and configurations are available. Ask your consultant.

Apparel

Work with your consultant to create the custom product mix that's right for your business.

Men's and women's stain-resistant, twill front buttoned cotton/poly shirts with curved hem and button cuffs, personalized with logo

Size: Men's S – 5XL; Women's XS – 4XL

Qty: 6

Other product quantities and configurations are available. Ask your consultant.

The story, names, characters, and incidents portrayed in this work are fictitious and are provided to illustrate typical relationships between Safeguard consultants and customers. No identification with actual persons, places, and results is intended or should be inferred. Your experience may vary.